Methodology
How we measure AI visibility
Plain and honest. Here is exactly what we ask, how we count it, and what the numbers can and cannot tell you.
What we measure
- Share of voice
- A firm's share of all the brand mentions AI made across the questions we asked, shown as a percent.
- Mention count
- How many times AI named the firm across all answers in the sample.
- Average position
- Where the firm tends to appear in the answer. A lower number means AI lists it earlier.
How we probe
For each industry we ask 5 buying-style questions, the kind a real customer would type, across ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot. The questions are asked in the real consumer apps and never name any firm, so every mention is organic. We read every answer, pull out the businesses named, and tally them. The result is a leaderboard of who AI puts forward when someone asks for the best in Klang Valley.
- Models: ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot
- Questions per industry: 5 per model
- Location focus: Klang Valley
- We only count real, named businesses. Nothing is invented or hand-edited.
The monthly rotation
We refresh a different group of industries each month, so every category is re-measured about every two months. The latest run is 2026-08.
Batch 1
Aesthetic Clinics, Dental, Fertility, Interior Design, Hair Transplant, Plastic Surgery
Batch 2 · refreshing this month
Law Firms, Accounting Firms, Company Secretary, Wealth Management, Private Schools, Wedding Photography
What the numbers can and cannot tell you
- AI answers are non-deterministic. The same question can return different names on different runs, so these figures are directional, not guaranteed.
- Share of voice varies by AI model, location and personalisation. We read answers from ChatGPT, Perplexity, Google Gemini, Claude and Microsoft Copilot.
- Each refresh asks a fixed grid of 5 buying-style questions across the 5 assistants, 25 answers per industry, so results reflect that sample, not the whole market. Snapshots dated before July 2026 used 15 questions across 3 assistants.
Spotted something off?
These are real, public businesses and AI answers shift over time. If a figure looks wrong or you want your business reviewed, email dan@acclaira.com.my and we will take a look.