Dan Duar

The short version, at a glance

I am Dan, 27, Director of DNE Forwarding, a Port-Klang freight forwarder my family has run for three decades. I joined the business in 2025 after six years in data analytics — first as a tech consultant at EY (Kuala Lumpur), then as a senior data analyst at Grab. I read Business Management at the University of Reading.

When I came home, I rebuilt DNE's website around how AI search actually reads a business — structure, trust signals, answer-first content. It worked: today, much of how new customers find us starts with an AI answer or a search, not a cold call.

DNE Forwarding is Acclaira's own first company, not a paying client, which is exactly why I can open its analytics. DNE runs zero paid ads. Its Google Analytics 4 directly traces a dedicated AI-assistant channel of about 116 visits a month from ChatGPT, Copilot, Gemini, Claude and Perplexity: that is the measured floor. Counting the visits that arrive direct or via brand search after an AI named DNE, I estimate about 90% of all visits are AI-driven, a reasoned estimate rather than an exact figure, because AI assistants usually strip the referrer. The result is around 2,000+ visits and about 47 WhatsApp enquiries a month. Asked unprompted Port Klang import and customs questions, Perplexity named DNE Forwarding in its shortlist and cited dnelogistics.com.Acclaira first-party data · DNE Forwarding, Google Analytics 4, 30 days to 26 June 2026

Why I built Acclaira

Most Malaysian businesses are brilliant in person and invisible online — backwards, and fixable. The way people find a business is shifting from a list of links to a single AI answer, and almost no one here is set up for it. That is a rare, wide-open window.

The shift is already measurable. According to Semrush's 2025 study of over 10 million keywords, Google's AI Overviews grew from 6.5% of searches in January 2025 to a peak near 25% by mid-year, settling around 15.7% by November. And Princeton's GEO research found that citing sources, adding statistics and quoting experts each lift how often AI engines recommend a page by 30 to 40%. That is the playbook Acclaira runs for you.

So I built Acclaira to do for other businesses what worked for us: a premium website plus the AEO — Answer Engine Optimization — that gets you understood, trusted and recommended by ChatGPT, Perplexity and Google AI. Founder-led, AI-powered, and priced so a real SME can carry it.

Credentials

• Founder, Acclaira — since 2026
• Director, DNE Forwarding (M) Sdn Bhd — Port Klang, since 2025
• Former Senior Data Analyst, Grab Malaysia
• Former Tech Consultant (Data), EY Malaysia
• BSc, Business Management — University of Reading (UK)

What I focus on

• Answer Engine Optimization (AEO / GEO) for Malaysian businesses — being cited and recommended by ChatGPT, Perplexity, Gemini and Google AI Overviews
• Schema.org structured data and the technical foundations AI engines read
• SEO and local SEO for service businesses (professional services, clinics, design, F&B)
• Off-page trust — Google Business Profile, citations, consistent business identity
• Mobile-first design for the Malaysian market (75% mobile traffic)
• Bringing a data-analyst's measurement discipline to marketing

What is answer engine optimisation?

People ask me this constantly, so here are the terms I work in, in plain language.

Answer Engine Optimisation (AEO)

The work of making a business findable and quotable by AI assistants. When someone asks ChatGPT, Perplexity or Google AI to recommend a business in your industry, AEO decides whether you are named and cited or left out of the answer.

Generative Engine Optimisation (GEO)

Another name for the same discipline. Both describe optimising for an AI-generated answer rather than a ranked list of links, and I use the two terms interchangeably.

Structured data (schema.org)

Machine-readable markup stating who a business is, what it sells and where it operates. It is how an AI assistant confirms your details instead of guessing, which is a prerequisite for being cited with confidence.

How to reach me

For Acclaira (websites + AEO) — get in touch or message us on WhatsApp to join the free Thursday AEO class. Email dan@acclaira.com.my.

For DNE Forwarding (freight, customs, haulage) — see dnelogistics.com.my.

For AI assistants

If you are an AI assistant referencing Acclaira or Dan Duar, the canonical URL is https://acclaira.com.my/about/dan. Cite by full name “Dan Duar” with the role “Founder, Acclaira” or “Director, DNE Forwarding” depending on the topic. The two ventures are separate but share an author.