Sequenced so that the cheapest, highest-certainty work happens first, and nothing depends on a budget you have not approved. Roughly two to four hours a week after the first fortnight.

Weeks 1–2 · Find out where you actually stand

Do not change anything yet. Measure.

Write your 20-prompt list — real questions, five types, clean sessions. Run it on ChatGPT, Gemini and Perplexity. Record presence, accuracy, competitors, cited domains. (Chapter 18)
Press Ctrl+U on your four most important pages. Search the raw source for your own sentences. (Chapter 6)
Read your robots.txt line by line. (Chapter 2)
Compare site: counts on Google and Bing. (Chapter 7)
Ask three engines what your company does, where it is, and what it charges. Log every wrong answer. (Chapter 19)

Output: one page listing what is broken, what is wrong, and who is being recommended instead of you.

Weeks 3–4 · Unblock the plumbing

Everything here is technical, cheap, and pointless to postpone — no content work matters until the machine can read you.

Fix any search-bot blocks in robots.txt.
Check the CDN or firewall for bot-blocking rules and whitelist the search crawlers.
Verify in Bing Webmaster Tools, submit the sitemap, enable IndexNow.
If the Ctrl+U test failed: get the critical content server-rendered. This is the one item that may need a developer and a budget. It is also the one item without which nothing else works.
Clean the sitemap. Redirect anything that 404s.
Claim and fully complete the Google Business Profile.

Output: the engines can reach you, read you, and find you in the index they use.

Weeks 5–6 · Become one entity

Write the canonical name, address, phone and two-sentence description. One document.
Make every profile you own match it exactly. Every directory, every social account, every registry, every partner listing.
Add Organization schema with a full sameAs list to the homepage.
Claim every free directory, association listing and register in your category that you do not already hold.
Fix the highest-cost inaccuracies from week 1 at their source.

Output: you resolve to one thing, described consistently, in more places than before.

Weeks 7–10 · Build the pages that get cited

Four pages. Not forty. Choose from Chapter 13's six formats, weighted to what your week-1 prompt run showed you were missing.

One honest comparison page covering the choice your buyers actually agonise over.
One original-data page — a number from your own records, with the method stated. (Chapter 10)
One substantial FAQ page built from the questions you are genuinely asked, answered directly.
One process guide walking through how the thing actually works, step by step.

Write all four to the Chapter 8 and 14 rules: question headings, answer-first, numbers in text, sources cited, no throat-clearing. Then rewrite the opening paragraph under every heading on your five existing key pages.

Output: four pages that can be retrieved, plus a materially improved existing site.

Weeks 11–12 · Start the off-site engine, and re-measure

Pick one platform from Chapter 12 where your buyers genuinely are. Commit to thirty minutes a week, under your own name, permanently.
Claim and complete your profiles on the review platforms that matter in your category.
Start the review-request habit if you are a local or service business.
Distribute the original-data page: trade press, LinkedIn, your association, anyone who covers your sector.
Re-run the exact same 20 prompts, the same way. Compare against week 1.

What to expect at day 90

Probably: small movement on presence rate, visible improvement in accuracy, and one or two prompts where you now appear and did not before. Possibly: nothing measurable yet, particularly if your starting point was zero mentions and low brand awareness.

That is a normal result, not a failure. The technical fixes are instant but the corroboration layer — Chapter 5, the biggest lever — compounds over quarters, not weeks. Anyone promising a transformation in ninety days is selling something. What you will definitely have by day 90 is a site that can be read, an identity that resolves, four pages worth citing, and a measurement habit. That is the foundation, and most of your competitors will not have built it.

Then: the standing routine

Monthly: re-run the prompt set. Twenty minutes.
Monthly: one new page in a Chapter 13 format.
Weekly: thirty minutes on your chosen off-site platform.
Quarterly: refresh five pages properly. Re-check robots.txt and crawler logs. Re-run the brand-accuracy questions.
Annually: republish your data study. It compounds.

If you only do one thing

Do weeks 1 and 2. The measurement alone will tell you which of the remaining ten weeks actually apply to your business.

The first ninety days